It’s official: ECU wants to be referred to as ... ECU

East Carolina University has a new logo as part of a rebranding process, and it reflects the way many people refer to the Pitt County school.

The new logo retains a version of the cupola located in the heart of the campus, but it reads “ECU,” instead of the old logo’s “East Carolina University.” One of the new versions includes the text, “Capture your horizon,” under the ECU name.

“At ECU, our horizon is boundless. It is time to take a confident step forward,” the school wrote on a web page announcing the change.

The announcement includes plans to launch a new university website on Sept. 10. The new site “streamlines navigation, and updates the overall look of the site, resulting in a more contemporary and sophisticated look for ECU.edu,” the notice says.

The rebranding was recommended by Chancellor Cecil P. Staton and gained approval from the campus community.

The school sent out a survey and also posted it on social media. It received more than 8,500 responses from faculty, staff, students, alumni, donors, trustees, parents and others – mostly from alumni and current students.

Eighty percent of responses supported promoting the school as ECU and 85 percent supported elevating the brand.

This story was originally published August 22, 2017 at 11:20 AM with the headline "It’s official: ECU wants to be referred to as ... ECU."