North Carolina

New UNC football, Bill Belichick series could be in works. Here’s what we know

Key Takeaways
Key Takeaways

AI-generated summary reviewed by our newsroom.

Read our AI Policy.


  • Hulu reportedly developing a UNC football docuseries featuring Bill Belichick.
  • Original plan to air on HBO's 'Hard Knocks' halted due to creative differences.
  • UNC and Hulu have not confirmed production details or release timeline yet.

There’s talk that the UNC football team is making moves into the television spotlight.

According to a report from Front Office Sports, multiple sources have confirmed that a docuseries featuring North Carolina football and Super Bowl-winning coach Bill Belichick will be released on Hulu.

However, another source with knowledge of the matter told the News & Observer on Friday that this was “speculative” and that a deal has not yet been closed.

North Carolina head football coach Bill Belichick watches play during UNC footballÕs Practice Like a Pro open practice at Kenan Stadium in Chapel Hill, N.C., Saturday, April 12, 2025.
North Carolina head football coach Bill Belichick watches play during UNC footballÕs Practice Like a Pro open practice at Kenan Stadium in Chapel Hill, N.C., Saturday, April 12, 2025. Ethan Hyman ehyman@newsobserver.com

Earlier this year, news spread that the Tar Heels and the team’s new head coach were going to be featured on a MAX “Hard Knocks”-style series, a program that showcases a behind-the-scenes look at NFL teams in the offseason, The News & Observer previously reported.

But the planned UNC series fell through days later after Belichick’s girlfriend, Jordon Hudson, “played an instrumental role in stopping the production, related to her request to be heavily involved in the project,” according to The Athletic — which Belichick addressed in a one-on-one interview on Pivot Podcast.

Jordon Hudson blows a kiss to North Carolina head football coach Bill Belichick at a UNC football practice. Both were in the news after she and the coach abruptly ended an interview with CBS after being asked about their relationship.
Jordon Hudson blows a kiss to North Carolina head football coach Bill Belichick at a UNC football practice. Both were in the news after she and the coach abruptly ended an interview with CBS after being asked about their relationship. Ethan Hyman ehyman@newsobserver.com

“‘Hard Knocks’ is training camp, and we’re not training camp. We’re just not. That’s not what we are. You know, the drama of training camp and who’s gonna get cut and all of that,” he said on the May 16 episode.

“We’re a season and they don’t want that. There’s film issues too, but forget about the film issues. Just say you could straighten all those out. The ‘Hard Knocks’ just didn’t fit for us. That’s the bottom line.”

North Carolina head football coach Bill Belichick talks with athletic director Bubba Cunningham after UNC football’s Practice Like a Pro open practice at Kenan Stadium in Chapel Hill, N.C., Saturday, April 12, 2025.
North Carolina head football coach Bill Belichick talks with athletic director Bubba Cunningham after UNC football’s Practice Like a Pro open practice at Kenan Stadium in Chapel Hill, N.C., Saturday, April 12, 2025. Ethan Hyman ehyman@newsobserver.com

When asked about reports of the new documentary series, a spokesperson for UNC’s athletic department told The N&O that no information was available to share.

Read Next
Read Next

This story was originally published July 18, 2025 at 5:14 PM.

Chyna Blackmon
The Charlotte Observer
Chyna Blackmon was a service journalism reporter for The Charlotte Observer. A native of the Carolinas, she grew up in Columbia, SC, and graduated from Queens University of Charlotte. She’s also worked in local television news in Charlotte, NC, and Richmond, VA. Support my work with a digital subscription
Get unlimited digital access
#ReadLocal

Try 1 month for $1

CLAIM OFFER