Contract reveals details for Bill Belichick, UNC football Hulu documentary

UNC was set to receive at least $250,000 from EverWonder Studio, the Redbird Capital-backed production company behind the planned — and now paused — documentary series on Bill Belichick and North Carolina football, according to 27 pages of documents obtained by the News & Observer through a public records request. Sportico’s Daniel Libit was the first to report the news.

The series was slated to air on Hulu, but a source confirmed to the N&O earlier this month that the show was no longer in development with Hulu. Multiple UNC representatives did not respond to the N&O’s questions regarding any payments made or footage transferred so far between EverWonder Studio and UNC or Belichick.

“It’s paused,” Belichick said Monday when asked about the docuseries planned with EverWonder. “It’s not terminated.”

UNC spokesman Dean Stoyer confirmed to the N&O that UNC “paused on production,” but “left the door open to continue in the future.”

The original agreement, executed Aug. 11 and made available to the N&O on Monday through a public records request, granted EverWonder access to UNC’s facilities — specifically Kenan Stadium, Kenan Football Center, Bill Koman Practice Complex, Ernie Williamson Athletic Center, Dean E. Smith Center, as well as the exterior of several campus buildings, such as South Building — throughout the pre-season and 2025 football season. The planned series intended to “showcase the University and the next chapter of Coach Belichick’s coaching legacy and his life,” according to the contract, and was set to film Aug. 11 through Oct. 31.

UNC football announced plans for the series in late August on its social media platforms. But, on Oct. 7, news broke that Hulu and UNC were no longer moving forward with the in-season documentary amid a 2-3 start through five games. Crew members and cameras have not been seen at Belichick’s press conferences or at UNC football games since September.

Belichick had the right to end his participation in the documentary series according to the contract with EverWonder, which included a “talent contingency” clause. This would allow either party to terminate the agreement “immediately via written notice” if Belichick declined to participate or failed to provide EverWonder with the “necessary permissions for his inclusion in the Docuseries.”

But, according to these new documents, UNC and Belichick may use the footage at a later date.

“The University acknowledges that Coach Belichick has requested copies of the University Recordings for his personal and professional use,” the contract reads. “The University intends to enter into a separate agreement with Coach Belichick for the delivery of the University Recordings.”

According to documents obtained by the N&O, UNC entered a separate license and footage transfer agreement on Aug. 22 with TCE Rights Management LLC, a company owned by Belichick. TCE Rights Management LLC is operated by Jordon Hudson, Belichick’s 24-year-old girlfriend who serves as the Chief Operating Officer. Belichick, Hudson and UNC vice chancellor Nathan Knuffman all signed off on the agreement, which stipulates Belichick cannot “use, reproduce, distribute, display or publicly perform” the footage before the holdback period or sublicense the footage to third parties without university consent.

“It’s still a work in progress,” Belichick said of the documentary last week. “We’re working through a few logistics on it. So no real update at this time, but there will be something.”

In the meantime, North Carolina (2-4) is still in search of its first win against a Power 4 opponent. The Tar Heels host No. 16 Virginia (6-1, 3-0 ACC) on Saturday at Kenan Stadium.

This story was originally published October 21, 2025 at 10:04 AM.