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The trip from UNC to Duke is about 8 miles. Where’s the fan dividing line on 15-501?

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A requiem for Tobacco Road

Tobacco Road once facilitated North Carolina’s deep love affair with basketball, a sport that became a defining part of its culture. And the Big Four ACC schools along that stretch — North Carolina, N.C. State, Duke and Wake Forest — once had basketball influence. Now, like the tobacco crop itself, the best days are in the past. Here’s more from The News & Observer.



The Battle of North Carolina

The Duke vs. UNC Final Four game Saturday is one of the biggest North Carolina sporting events of all time. It might be stressful or even strain some relationships, but it’ll be an iconic moment for many sports fans in the Tar Heel State. What we’re all wondering: Who will win? Unpack this weekend’s event with The Charlotte Observer and The News & Observer below.

As the odometer tells it, the road from the Dean Dome to Cameron Indoor Stadium stretches 10.1 miles, placing the Duke-UNC border precisely at a Red Robin burger joint on U.S. 15-501.

From that imaginary line, a neutral party can look south and see the horizons turn a different shade — royal blue to the north, sky blue to the south.

But in reality, what exists along that storied six-lane highway is a kind of basketball demilitarized zone, a place where partisans keep a tense peace.

From his chair in University Ford showroom, Reggie Jackson can see the blue line in the 15-501 concrete, and he speaks from 30 years of mingling with the enemy.

“There’s some idiots here who pull for Carolina, and there’s some smart people like me,” he said, motioning to colleagues around the showroom. “There goes one right now coming up that hall — lifelong Duke fan. Now, there’s a person in there who says he would not pull for Duke if Duke was playing the Taliban. But around here, it’s half and half.”

The TV announcers all call it Tobacco Road, connecting the schools whose rivalry possibly looms larger and longer than competitors in any sport short of world football, which is known to spark riots.

UNC and Duke fans might sneer at one another, they only light sofas on fire — and in a light-hearted way.

And while some businesses along 15-501 might play Switzerland — one florist shop stays out of the fray, providing flowers for both schools — the loyalties mostly correspond to proximity.

At Occasions Engraving in Chapel Hill, the wall inside features a poster signed by three former UNC coaches: Dean Smith, Bill Guthridge and Roy Williams.

At The Repair Shop in Chapel Hill, Cinderella Rigsby has her wall plastered with Tar Heel posters — their only decoration.

“I used to do Woody Durham’s shoes,” she said, remembering the longtime Tar Heel’s radio announcer. “He wore blue shoes. I’ve done most all of the coaches’ shoes. UNC all the way.”

Whenever the teams clash, does the DMZ stay quiet? Ask the residents of the cemetery just south of the Tobacco Road dividing line, where the flowers are both shades of blue.

At The Shoe Repair in Chapel Hill, Cinderella Rigsby makes no bones about her basketball loyalties, despite the proximity of that other school in Durham.
At The Shoe Repair in Chapel Hill, Cinderella Rigsby makes no bones about her basketball loyalties, despite the proximity of that other school in Durham.
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This story was originally published April 1, 2022 at 6:00 AM.

Josh Shaffer
The News & Observer
Josh Shaffer is a general assignment reporter on the watch for “talkers,” which are stories you might discuss around a water cooler. He has worked for The News & Observer since 2004 and writes a column about unusual people and places.
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A requiem for Tobacco Road

Tobacco Road once facilitated North Carolina’s deep love affair with basketball, a sport that became a defining part of its culture. And the Big Four ACC schools along that stretch — North Carolina, N.C. State, Duke and Wake Forest — once had basketball influence. Now, like the tobacco crop itself, the best days are in the past. Here’s more from The News & Observer.